Pioneering Commitment John was environmentally ahead of his time, as he personally chose the trees to be utilized and waited for the seeds of each to fall before cutting. The pioneering conservation efforts of its founder to provide a source of pernambuco wood for centuries to come continue to be carried out by the current administration. Horst John has shared its pioneering environmental research as a member of the International Pernambuco Conservation Initiative, headquartered in Paris, and all Brazilian organizations aimed at the conservation and sustainable use of pernambuco wood.